EXPOSCALE · DTC Acquisition Roadmap
Member Access

Enter your access code to view the
DTC Acquisition Roadmap

Exposcale Mentorship

DTC Acquisition Roadmap

Your complete A-Z system from zero to profitable Meta ads store. 18 phases. Each phase has knowledge, prompts, and tools. Follow in order.

📋 Prompt Playbook V3 — All 24 prompts for every phase Open Playbook →

How This System Works

Each phase has three layers. Knowledge documents teach the WHY. Prompts give you a starting framework. Sheets track your real numbers. Prompts are NOT copy-paste solutions. They are first drafts. Run them, evaluate critically, adjust with YOUR store details, and iterate 2-3 times until the output truly fits your concept.

01

Learn the Logic

Read the knowledge doc first. Understand WHY.

02

Run the Prompt

Paste Store Profile + Persona. Get the first draft.

03

Evaluate Critically

Does it match your concept? Specific enough?

04

Iterate & Improve

Adjust details. Re-run. Repeat 2-3 times.

Knowledge Doc
Prompt
Sheet / Tool
Checklist
01Foundation & Research
🔄

Iteration mindset: Your Store Profile and Persona will evolve. Revisit Phase 1-3 after your first week of ads and update with real data, not assumptions.

FoundationPhase 01
How to Use AI & Write Prompts
The foundation skill. Learn prompt anatomy, which tool for which task, the iteration process, and the 7 deadly prompt mistakes.
ClaudeGeminiAll Tools
Expand

Knowledge

Knowledge
How to Use AI & Write Better Prompts
5-layer prompt structure, tool matrix, iteration process, 7 mistakes, advanced techniques.
↗ Open in Google Docs

Prompts

Interactive
1.1 - Store Profile Builder
14 questions one-by-one. Compiles master Store Profile.

Sheets

Sheet
Coaching Sheet
Central hub. All operational sheets are linked from the Dashboard tab.
↗ Open Coaching Sheet
 Sheet
BEROAS Calculator
Open Coaching Sheet → navigate to linked P&L Sheet → BEROAS tab.
↗ Open Coaching Sheet
ResearchPhase 02
Niche Concept & Brand Illusion
Make a dropshipping store LOOK branded. Concept vibes, visual identity, curation illusion, trust without heritage.
Gemini Deep ResearchClaude
Expand

Knowledge

Knowledge
Niche Concept & Brand Illusion Guide
Concept vs generic, pillars, visual world, trust without heritage.
↗ Open in Google Docs

Prompts

Research
2.1 - Niche Discovery
Gemini researches 10 concepts with URLs.
 Interactive
2.2 - Concept Strengthener
Claude audits and sharpens your concept.

Checklists

Checklist
Concept Validation Criteria
20+ products on AliExpress? 3+ competitors?
ResearchPhase 03
Impulse Buyer Psychology & Persona
System 1/2, 6 impulse triggers, Schwartz values, behavioral economics, the anti-persona.
Claude
Expand

Knowledge

Knowledge
Impulse Buyer Psychology
Dual-process theory, 6 triggers, behavioral economics, offer psychology.
↗ Open in Google Docs

Prompts

Interactive
3.1 - Persona Builder
6 questions, full psychological persona.

Quality

Checklist
Persona Reality Test
Can you picture ONE person?
ResearchPhase 04
Product Research & Unit Economics
AI product research, BEROAS formula, BOGO math, pricing psychology, Rule of 100.
ClaudeGemini
Expand

Knowledge

Knowledge
Product Selection & Unit Economics
BEROAS, True CAC, BOGO math, pricing, validation.
↗ Open in Google Docs

Prompts

Research
4.1 - AI Product Research
Find + validate products matching concept + economics.

Sheets

Sheet
Product Test Sheet
Open Coaching Sheet → navigate to linked Product Test Sheet.
↗ Open Coaching Sheet
ResearchPhase 05
Competitor Research & Ad Library
Meta Ad Library intelligence, 6-point creative analysis, swipe file building.
GeminiClaudeAd Library
Expand

Knowledge

Knowledge
Competitor Research & Ad Library
Identify winners, 6-point framework, adapt don't copy.
↗ Open in Google Docs

Prompts

Research
5.1 - Competitor Deep Dive
Gemini analyzes competitor stores + ads.
 Analysis
5.2 - Creative Analyzer
Deconstruct why a specific ad works.

Sheets

Sheet
Competitors Tab
Open Coaching Sheet → Competitors tab. Log URLs, ad counts, threat level.
↗ Open Coaching Sheet
◆

Checkpoint: Foundation Complete

You have: Store Profile, Concept Pillars, Customer Persona, Validated Products with BEROAS, Competitor Analysis. Save ALL outputs.

02Store Build
🔄

Iteration mindset: Your first store is a hypothesis. After 2 weeks of ads, refine copy, images, and structure based on real data.

BuildPhase 06
Shopify Technical Setup
Theme, apps (Judge.me, BOGOS.io, Klaviyo, Hextom), Pixel/CAPI, checkout, legal pages.
ShopifyClaude
Expand

Knowledge

Knowledge
Shopify Technical Setup Guide
Theme comparison, app stack, Pixel/CAPI, checkout, legal.
↗ Open in Google Docs

Prompts

Checklist
6.1 - Shopify Setup Walkthrough
Every setting, step by step.

Checklist

Pre-Launch
70-Point Pre-Launch Checklist
Every setting verified before going live.
BuildPhase 07
Store Architecture & Navigation
Navigation, collections, homepage flow, product page anatomy, mobile-first.
Claude
Expand

Knowledge

Knowledge
Store Architecture Guide
Nav, homepage flow, product page, CTA psychology.
↗ Open in Google Docs

Prompts

Blueprint
7.1 - Store Architecture Blueprint
Complete store structure for your concept.

Quality

Audit
Mobile UX Audit Checklist
Test on 3 devices, load time, checkout.
BuildPhase 08
Website Copywriting
Product descriptions, collections, homepage copy. 4 frameworks. Banned words. Dropshipping rules.
Claude
Expand

Knowledge

Knowledge
Copywriting for Impulse DTC
PAS, BAB, Feature-Benefit, Identity. Banned words. Claims rules.
↗ Open in Google Docs

Prompts

Generator
8.1 - Product Description Generator
80-100 words, lifestyle + feature-benefit.
Template
8.2 - Homepage Copy (Full)
All sections, hero to footer.

Quality

Audit
Copy Quality Checklist
Read aloud. Check AI cliches. Verify claims.
BuildPhase 09
AI Store Images (Nano Banana 2)
Product photos, lifestyle shots, banners. 5-layer prompt architecture, consistency locks.
Claude → NB2
Expand

Knowledge

Knowledge
AI Image Generation Guide
Subject + Composition + Setting + Lighting + Style. Consistency rules.
↗ Open in Google Docs

Prompts

Generator
9.1 - Product Photography Prompts
12 NB2 prompts with consistency locks.

Quality

Verify
AI Image Verification
Real photo test, color match, no artifacts.
BuildPhase 10
Social Proof & Trust Engineering
Trust hierarchy, review strategy, UGC collection, FTC compliance. Building trust from zero.
ClaudeJudge.me
Expand

Knowledge

Knowledge
Social Proof & Trust Engineering
Trust hierarchy, 4.7 optimal rating, zero-to-trust playbook, FTC rules.
↗ Open in Google Docs

Prompts

Strategy
10.1 - Social Proof Strategy
Complete plan from zero reviews.

Compliance

Legal
FTC Review Compliance
$51K+ per violation. Know the rules.
BuildPhase 11
Email & SMS Automation
Welcome series, abandoned cart (82% abandonment!), post-purchase, win-back. 4 flows on autopilot.
ClaudeKlaviyo
Expand

Knowledge

Knowledge
Email & SMS Automation
4 flows, timing, subject lines, progressive incentives, Klaviyo setup.
↗ Open in Google Docs

Prompts

Generator
11.1 - Welcome Series (4 emails)
Brand intro → story → education → urgency.
Generator
11.2 - Abandoned Cart (3+SMS)
Reminder → proof → incentive.

Test

Verify
Email Flow Test Protocol
Trigger each flow. Check timing, links, mobile.
◆

Checkpoint: Store Live & Automated

Shopify built, copy live, AI images consistent, reviews active, email flows running, checkout optimized. Test the FULL journey on your phone.

03Creative Production
🔄

Iteration mindset: First 30 creatives are educated guesses. After launch, data tells you which ANGLES work. Come back every week to generate new creatives.

CreatePhase 12
Creative Strategy & Video Scripts
30 concepts across 6 angles. Hook frameworks. Second-by-second scripts. UGC hybrid model.
Claude
Expand

Knowledge

Knowledge
Creative Strategy & Video Ad Anatomy
3-second rule, 5 hook frameworks, 30-creative stacking, behavioral economics.
↗ Open in Google Docs

Prompts

Generator
12.1 - Creative Concept Generator (30)
30 concepts: 6 angles × mixed formats.
Template
12.2 - Video Script Writer (15s/60s)
Second-by-second with behavioral triggers.

Sheets

Sheet
Creative Tracker
Open Coaching Sheet → Creative Tracker tab. Log every ad's performance.
↗ Open Coaching Sheet

Sheets

Sheet
Creative Tracker
Open Coaching Sheet → Creative Tracker tab. Log every ad's performance.
↗ Open Coaching Sheet
CreatePhase 13
AI Video Pipeline
Veo 3 camera syntax, start/end frame technique, ElevenLabs voiceover, CapCut assembly.
ClaudeVeo 3ElevenLabsCapCut
Expand

Knowledge

Knowledge
AI Video Production Pipeline
7-step workflow, Veo 3 syntax, ElevenLabs SSML, CapCut export.
↗ Open in Google Docs

Prompts

Generator
13.1 - Veo 3 Scene Generator
Break script into 8s clips with frame matching.
Template
13.2 - ElevenLabs Script
Timed with emphasis/pause markers.

Quality

QC
Video Quality Gate
AI artifacts, transitions, sound-off test.
CreatePhase 14
Ad Copy & Advertorials
10 copy frameworks with behavioral economics. Story-based advertorials. Congruence rules.
Claude
Expand

Knowledge

Knowledge
Ad Copy & Advertorial Strategy
10 frameworks, advertorial anatomy, listicle structure, congruence.
↗ Open in Google Docs

Prompts

Generator
14.1 - Primary Text (10 variations)
10 frameworks × behavioral economics triggers.
Template
14.2 - Story-Based Advertorial
600-800 word PAS advertorial.

Quality

Audit
Congruence Checklist
Ad matches landing page tone + offer.
CreatePhase 15
Compliance Check
Meta policies, claims rules, before/after, account safety. Check before spending.
Claude
Expand

Knowledge

Knowledge
Meta Ads & E-Commerce Compliance
Policies, claims table, ban prevention, store compliance.
↗ Open in Google Docs

Prompts

Audit
15.1 - Compliance Scanner
Paste copy → AI flags policy violations.

Checklist

Pre-Spend
Pre-Spend Compliance Checklist
Every ad and page checked before money flows.
◆

Checkpoint: Creative Arsenal Ready

30 concepts, videos assembled, ad copy written, advertorials built, compliance-checked. Ready to spend.

04Launch, Scale & Operate
🔄

Iteration mindset: Launch → read data → diagnose → new creatives (Phase 12) → relaunch. 80% on winners, 20% on tests. Every week, forever.

LaunchPhase 16
Campaign Launch & Scaling
1 CBO, 30 creatives in 1 ad set, €150/day, broad. Stack new ad sets weekly/biweekly. Kill/scale rules.
ClaudeAds Manager
Expand

Knowledge

Knowledge
Campaign Architecture & Scaling
Single-CBO, 30-creative stacking, kill/scale matrix, 80/20, diagnostics.
↗ Open in Google Docs

Prompts

Checklist
16.1 - Campaign Setup
Step-by-step Ads Manager + first 72hrs.
Interactive
16.2 - Performance Diagnostic
AI traces problem → specific fix → phase #.

Sheets

Sheet
Scaling Sheet
Open Coaching Sheet → navigate to linked Scaling Sheet.
↗ Open Coaching Sheet
 Sheet
CAP & Cost Control
Open Coaching Sheet → navigate to linked CAP Sheet.
↗ Open Coaching Sheet
 Sheet
Surfscaling Sheet
Open Coaching Sheet → navigate to linked Surfscaling Sheet.
↗ Open Coaching Sheet
 Sheet
Surfscaling Sheet
Open Coaching Sheet → navigate to linked Surfscaling Sheet.
↗ Open Coaching Sheet
OperatePhase 17
Financial Tracking & Analytics
Daily P&L, liquid vs paper profit, Meta attribution lies, monthly reviews.
P&L SheetAds Manager
Expand

Knowledge

Knowledge
Financial Operations & Analytics
Real P&L, liquid profit, attribution gaps, monthly review.
↗ Open in Google Docs

Knowledge

Knowledge
Financial Operations & Analytics
Real P&L, liquid profit, attribution gaps, monthly review.
↗ Open in Google Docs
Sheet
P&L Daily Tracker
Open Coaching Sheet → navigate to linked P&L Sheet → Daily Tracker tab.
↗ Open Coaching Sheet
 Sheet
P&L Monthly & Yearly
Open Coaching Sheet → navigate to linked P&L Sheet → Monthly Summary tab.
↗ Open Coaching Sheet

Reviews

Weekly
Weekly Numbers Review
ROAS trend, CPA, AOV, refund rate, cash position.
OperatePhase 18
Customer Service & Operations
SOPs: lost packages, wrong items, chargebacks (7-day deadline!). Golden rules. Refund tracking.
CS TrackerRefund Tracker
Expand

Knowledge

Knowledge
Customer Service SOPs
4 golden rules, every issue type, chargeback defense, weekly review.
↗ Open in Google Docs

Knowledge

Knowledge
Customer Service SOPs
4 golden rules, every issue type, chargeback defense, weekly review.
↗ Open in Google Docs
Sheet
CS Issue Tracker
Open Coaching Sheet → navigate to linked CS Issue Tracker.
↗ Open Coaching Sheet
 Sheet
Refund Tracker
Open Coaching Sheet → navigate to linked Refund Tracker.
↗ Open Coaching Sheet

Reviews

Weekly
Weekly Ops Review
Open issues, resolution time, refund rate, chargeback win rate.
∞

The Continuous Loop: Create → Test → Analyze → Iterate

Every week: Phase 5 (competitors) → Phase 12 (new creatives) → Phase 16 (diagnose & scale) → Phase 17 (real numbers). 80% on winners, 20% on tests. This loop never ends.

EXPOSCALE · DTC Acquisition Roadmap V3 · 18 Phases · Fashion & Jewelry · Shopify · Meta Ads