Stop running Meta ads
on instinct.
X/OS is the complete Meta ad operating system — 6 tools that give every decision a calculation, every creative a brief, and every test a tracking system. Launching soon at $37.
You're not losing money
because your product is bad.
You're losing money because you're making decisions based on gut feel in an environment that punishes improvisation.
Meta's Andromeda update made targeting irrelevant. Creative is now the targeting. 56% of campaign ROI comes from the quality of what you put in front of the algorithm. Most operators have no system for producing, testing, or scaling creative.
The average DTC operator doesn't know their real break-even ROAS — they know their headline ROAS. Those two numbers are often 40% apart. You cannot scale what you don't understand.
Without an account structure SOP, you're one restricted account away from zero revenue. Most operators have no backup BM, no pixel redundancy, and no recovery protocol. Until it happens to them.
The operators scaling past €50k/month are not smarter than you. They have better systems. Every creative gets a brief. Every test gets tracked. Every number gets calculated before a single euro is spent. That's X/OS.
What is X/OS?
X/OS (pronounced "Exos") is the Meta ad operating system built for DTC operators who are done running on instinct. It's not a course. There's nothing to complete. It's a set of 6 production-ready tools — calculators, trackers, prompt packs, briefs, SOPs, and research frameworks — that you open, fill in, and use. Today.
6 tools. One system.
Every component is production-ready. Not a template you'll tweak for a week — something you open and use in the next 10 minutes.
60 prompts across 9 sections — not generic AI prompts, but structured workflows with a Master Context Sheet so you fill in your product once and every prompt becomes specific to your brand.
Fill in your product details before running
Take output → paste into ElevenLabs → generate voiceover first
The most important number in your Meta ads account is your break-even ROAS. Most operators have never calculated it properly. This calculator does it for you, across up to 3 shops simultaneously.
The Decision Board auto-flags what to kill, what to scale, and what to test next based on your actual numbers. Every ad gets a lifecycle: testing → scaling → rotation → killed.
The SOP that explains exactly how to set up your Meta infrastructure so that when one account gets restricted, your business doesn't stop. BM setup, pixel redundancy, ASC+/CBO/ABO architecture, naming conventions, kill rules, and a weekly operating rhythm.
The document that turns a creative idea into a shootable brief. Every ad in your test matrix needs a brief before it goes to a creator or into Canva. The 21-hook grid alone is worth the price of the whole toolkit.
A complete research pipeline from "I saw this on TikTok" to "I've ordered 200 units." The 23-criteria Scorecard auto-generates a GO / TEST / AVOID verdict based on demand, margin, Meta ad viability, market saturation, and operational feasibility.
Everything, once. At launch price.
Separate tools like these run $97–$497 each on Gumroad. X/OS bundles all six. Join the waitlist and get it at $37 when it drops.
Day one looks like this.
Get notified. Pay $37. Download immediately.
All 6 files land in your inbox the moment you check out. No account, no login, no wait.
Open the Profit Calculator first.
Enter your selling price and COGS. Your BEROAS appears. That's the number that changes how you make every future ad decision.
Run your next creative test with the system.
Use the Creative Brief to brief your creator. Track the test in the Tracker. Let the Decision Board tell you when to kill or scale.
From operators in the field.
The Profit Calculator alone was worth it. I'd been running at what I thought was 2.8x ROAS but my actual break-even was 1.4x. I had no idea I had that much room to scale. Added €3k in daily spend the next week.
The Account Structure SOP explained the BM setup I'd been guessing at for 18 months. Asset BM vs Operating BM, the pixel redundancy, the ban recovery protocol — I restructured everything in a day. No ban since.
I'd spent €200 on prompt packs that were useless. These are different — the context blocks mean every output is specific to my product. The review mining prompt alone found me 3 ad angles my competitors were missing.
Be the first operator
to run on systems.
Join the waitlist. Get X/OS the moment it drops — at the $37 launch price. No spam. One email when it's live.
Questions.
Want the live layer on top?
The Exposcale community runs weekly live Q&As with Max & Stefano, direct coach access inside Discord, and a $500k+/month Meta ads framework. Free tier available — paid tier €99/month.