12 weeks to rebuild
your ads operation
from the ground up.
Private 1:1 mentorship with Max & Stefano. Personalised strategy calls, full ad account audit and rebuild, direct WhatsApp access, and agency account infrastructure — all included in one programme.
This programme is not for everyone.
We work with a small number of operators at any given time. This is private, intensive work — not a content library you subscribe to and ignore. Every client gets direct time with us, and we protect that time by being selective.
The application call is a two-way conversation. We assess your situation honestly, and you assess whether this is the right programme for where you are. If it's not the right fit, we'll tell you — and point you toward what is.
Book the application call →Everything in the programme.
12 weeks of structured, private work — not a course library. Every session is live, every deliverable is specific to your account and your brand.
Personalised calls for 12 weeks. Each session is built around your current account state — what's running, what's failing, what to test next. Recorded and shared after every session.
Session one is a complete teardown of your current account — campaign structure, creative performance, tracking health, BM setup, and spend allocation. We identify every leak and build the rebuild plan before week two.
You don't wait a week to get an answer on a burning question. WhatsApp access means you can message when your account gets restricted, when you're about to make a big budget call, or when something looks off. We respond.
Every mentorship client gets an Exposcale agency ad account provisioned from day one. No daily spend limits, account insurance included, EU or US entity matched to your target market.
We build your creative testing machine from scratch — hook libraries, brief templates, angle matrices, and a systematic process for turning creative ideas into winning ads. You leave with a repeatable system, not just advice.
We work through your full unit economics — COGS, margins, BEROAS, LTV assumptions, and the true CAC ceiling that determines how aggressively you can scale. Most operators are leaving money on the table because they don't know their real numbers.
Phase by phase.
The programme is structured in three phases — audit and rebuild, systemise, and scale. Each phase builds directly on the last.
Full account teardown, rebuild to Exposcale structure, agency account live, tracking fixed, and unit economics mapped. You end phase one knowing exactly what was broken and running a clean, correctly structured account.
Build the creative pipeline, testing framework, and scaling playbook. We review each creative batch together, isolate winners, and build the repeatable system you'll run month after month — with or without us.
Push budgets up with confidence, expand to new markets if the data supports it, and build the operating system you'll own long after the programme ends. You graduate with a documented playbook for your specific account — not generic advice.
What past clients achieved.
I came in with a store that had never cracked €5K in revenue. By week 10 we were doing €40K per month. The account rebuild in week one alone was worth the entire programme fee.
The creative framework was the unlock for me. I was spending on the wrong angles — testing randomly instead of systematically. We rebuilt the testing process in week three and my ROAS more than doubled by week eight.
I'd been banned three times in six months before I joined. Week one, we rebuilt the entire BM structure with proper asset protection. I haven't had a restriction since — and when one did hit, the agency account insurance had me back live in under an hour.
Who you're working with.
Not coaches. Not consultants. Operators who have been running profitable DTC brands and managing eight figures in ad spend since 2016.
Running profitable DTC brands and Meta ad operations since 2016. Specialises in campaign architecture, scaling systems, and creative strategy at high spend levels. Has managed ad spend across EU and US markets in fashion, beauty, health, and home goods.
Built and scaled multiple 7-figure DTC brands from zero using Meta ads. Specialises in BM infrastructure, account protection, unit economics, and building the operational systems that let brands scale without breaking. Leads the mentorship programme and client onboarding.
Quick answers.
12 weeks.
One decision.
2–3 spots per quarter. If you're reading this, at least one is open. Book the application call — 30 minutes, no pressure, two-way conversation.